
Weathering the Storm When Your Fashion Business Hits a Rough Patch
Fashion business owners know that downturns rarely announce themselves. One season you’re shipping steadily; the next, foot traffic dips, returns rise, and cash flow tightens. The challenge isn’t just surviving the slump, but making decisions that leave your brand leaner, clearer, and more resilient on the other side. Key Points ● Stabilize cash flow before chasing growth. ● Reconnect with your most reliable customers instead of trying to reach everyone. ● Make operational changes that reduce friction and waste. ● Invest selectively in skills and tools that compound over time.
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